Privacy Policy.

February 16, 2021

1. Privacy Statement

Bridge Lane Global, LLC (“Bridge Lane Global,” “BLG,” “we,” “our,” or “us”) respects and is committed to protecting your privacy.  This privacy policy (the “Privacy Policy”) describes how Bridge Lane Global collects, uses, maintains, protects, and discloses personal data about you obtained through our Online Services (as defined in the Terms of Use governing our Online Services, which are available at [link to Terms of Use].

By using or accessing this website and/or any other Online Service (which includes email, text, and electronic messages), you agree to the Terms of Use and this Privacy Policy.  Please read the Terms of Use and this Privacy Policy.  

This Privacy Policy does not apply to information collected by (a) us offline or through means other than the Online Services, including any other website, and (b) any third party, including through any application or content (including advertising) that may link to or be accessible from or on our Online Services.

Terms defined in the Terms of Use have the same meanings when used in this Privacy Policy.

2. Persons Under Age 18

Our Online Services are not intended for persons under the age of 18.  Persons under the age of 18 are not permitted to use our Online Services or provide any information to or through our Online Services, including name, address, telephone number, email address or any screen name or user name you may use.  We do not knowingly collect personal data from persons under 18 years of age.  We will remove any information about a person under the age of 18 if we become aware of it. For COVID-19 and SARS-CoV-2 testing services, individuals under the age of 18 may utilize our Online Services, but only with the participation of a parent or legal guardian.  If you believe we might have any information from a person under 18, please contact us at

3. Data Collection

We may collect personally identifiable information when you visit our Online Services. Personally identifiable information may include information that may identify you, information that is about you individually but does not personally identify you, and information that we combine with information from our other users.  We also automatically receive and record information on our server logs from your browser, including your IP (internet protocol) address, cookie information, and the page(s) you visited.  This information is used to analyze trends, improve the design of our website, and enhance the services we provide to better serve you.  Details of what we collect are described below.  If you use our Online Services, you agree to and consent to our use of the foregoing information in accordance with this Privacy Policy.

Information by which you may be personally identified includes your name, postal address, billing address, shipping address, e-mail address, telephone numbers (home, work, and mobile), driver’s license number, government identification numbers, date of birth, credit or debit card number (for payment purposes only), photos of you, and other personal information.

Information that is about you but individually does not identify you includes location data, traffic data, logs, referring/exit pages, date and time of your visit to our Online Services, error information, clickstream data, and other communication data and the resources that you access and use on the Online Services.

Information about your internet connection pertains to the equipment you use to access our Online Services and usage details.

We collect this information:

  • directly from you when you provide it to us;
  • automatically as you navigate through the Online Services, such as page details, IP (internet protocol) addresses, and information collected through cookies, web beacons, geo-location services, and other tracking technologies; and
  • from third parties, for example, our service vendors.

4. Information Provided by You

The information we collect on or through our Online Services includes:

  • information that you provide by filling in forms or responding to surveys or otherwise provide through our Online Services, such as information provided when you register to use our Online Services or establishing an Account, complete a questionnaire, request further services, or provide in connection with a report of a difficulty with our Online Services;
  • records and copies of your correspondence (including email addresses and text message numbers and telephone numbers), if you contact us; and
  • details of transactions that may be tracked through our Online Services or from initiation or use of services, including payments for services, and this may include financial information, which may be processed by contracted vendors .

If you contact us via our Online Services you will be added to the Bridge Lane Global database so that we can contact you.  Joining our database includes being kept informed (including via email) of Bridge Lane Global Labs business news, educational information, events, and webinars.  You may unsubscribe from this at any time by following the instructions in the email.  If you have voluntarily shared your information with us by giving us a business card at a conference, event, or tradeshow, we may email you to stay in contact but you will always have the option to unsubscribe.

5. Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Online Services, we may use automatic data collection technologies to collect information about your equipment, browsing actions, and patterns.  This information may include:

  • details of your visits to our Online Services, such as location data, traffic data, logs, referring/exit pages, date and time of your visit(s), error information, clickstream data, and other communication data and the resources that you access and use on the Website; and
  • information about your computer, mobile device, and internet connection, specifically your IP address, operating system, device identifiers, browser type, page view statistics, and usage information.

The information we collect automatically may include personal data or we may maintain it or associate it with personal data we collect in other ways or receive from third parties. It helps us to improve our Online Services and to deliver a better and more personalized service by enabling us to:

  • estimate our audience size and usage patterns;
  • verify your location to ensure we can provide you with our services;
  • store information about your preferences, allowing us to customize our Online Services according to your individual interests;
  • recognize you when you return to our Online Services; and
  • increase the speed of your searches.

Technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer or mobile device. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access certain parts of our Online Services. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Online Services.
  • Web Beacons. Pages of our Online Services and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to, among other things, count users who have visited pages, used screens, or opened an email, and for other related Online Services statistics (for example, recording the level of engagement with certain Online Service content and verifying system and server integrity).
  • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), and other similar analytics companies, to collect certain information relating to your use of the Online Services. Google Analytics uses “cookies”, which are text files placed on your computer to help the Online Services analyze how users use the Online Services. You can find out more about how Google uses data when you visit the “privacy” link on the Google website. We may also use Google AdWords or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics.

6. Social Media Features

Our Online Services include and may include social media features, such as the “Share This” button that runs on our website. These features may collect your IP address and the page you are visiting on our website, and may set a cookie to enable the feature to function properly.  Social media features and widgets are either hosted by a third party or hosted directly on our website.  Your interactions with these features are governed by the privacy policy of the company providing it (such as Facebook, Twitter, etc.).

7. Security Measures

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.  Information you provide to us is stored on our secure servers behind firewalls.  Any payment transactions or personal information you provide to Bridge Lane Global through the Prescriber Portal or any online bill pay portal are encrypted using Secure Sockets Layer (SSL) technology.

Unfortunately, the transmission of information via the internet is not completely secure.  Although we use reasonable efforts to protect your personal information, we cannot guarantee the security of your personal information transmitted to through our Online Services.  Any transmission of personal information is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures contained on the website.

8. Use and Disclosure of Your Personal Information

We use your personal data for various purposes described below, including to:

  • provide our Online Services to you;
  • develop care coordination services for you;
  • provide you with information you request from us;
  • enforce our rights arising from contracts;
  • notify you about changes; and
  • provide you with notices about your account.

We use information that we collect about you or that you provide to us, including personal data:

  • to present our Online Services and its contents to you;
  • to provide you with information, products, or services that you request from us;
  • to register and service your Account;
  • to track administration of care coordination transactions and initiation of services you request;
  • to contact you in response to a request;
  • to fulfill any other purpose for which you provide it;
  • to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for administration of care coordination transactions;
  • to notify you about changes to our Online Services or any care coordination services;
  • in any other way we may describe when you provide the information; and
  • for any other purpose with your consent.

We may also use your information to contact you about services that may be of interest to you, including through newsletters. If you wish to opt-out of receiving such communications, you may do so at any time by clicking unsubscribe at the bottom of these communications or by visiting your Account profile page. We may use information regarding your browsing, cookies, and other information to show you advertisements more relevant to your interests and interest-based advertising. Interest-based ads are advertisements presented to you based on your browsing behavior in order to provide you with advertisements more tailored to your interests. These interest-based advertisements may be presented to you while you are browsing our site or third party sites not owned by Bridge Lane Global.

We do not share, sell, or otherwise disclose your personal data for purposes other than those outlined in this Privacy Policy. We disclose your personal data to:

  • our third-party service providers, such as laboratories;
  • to a company we merge with or acquire, or that buys us, or in the event of change in structure of our company;
  • to comply with our legal obligations;
  • to enforce our rights; and
  • with your consent.

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal data that we collect or you provide as described in this Privacy Policy:

  • to contractors, service providers, and other third parties we contract with to support our business. The services provided by these organizations include, but are not limited to, providing IT (information technology) and infrastructure support services, marketing, and payment processing services.  If any personal data is considered “protected health information”, it is only shared with contractors, service providers and third parties who are required to contractually comply with applicable state and federal privacy laws and regulations;
  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, insolvency, liquidation, or similar proceeding, in which personal data held by Bridge Lane Global about our Online Services users are among the assets transferred;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information; and
  • with your consent.

We may also disclose your personal data:

  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • to enforce or apply our and other agreements, including for billing and collection purposes; and
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Bridge Lane Global or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

11. Opting Out of Disclosure and Use of Your Information

We strive to let you determine the personal data you provide to us. We have created mechanisms to provide you with control over your personal data.

  • Tracking Technologies and Advertising: You can set your browser or operating system to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Online Services may then be inaccessible or not function properly.
  • Targeted Advertising: We belong to advertising networks that may use your browsing activity across participating websites to show you interest-based advertisements on those websites. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites ( and Please note that if you choose to opt out, you will continue to see advertisements, but they will not be based on your online activity. We do not control collection of your information by third parties or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the National Advertising Initiative on its website.

12. Your Rights Regarding Your Information

You may review and change your personal information and personal data by logging into our website and visiting your Account profile screen on our website (unless the information or data was entered by your healthcare provider or a laboratory). You may also notify us through the address set forth on the website in respect of any changes or errors in your personal data or to delete your Account. We cannot delete your personal information except by also deleting your Account with us. We may not be able to accommodate your request if we believe it would violate any law or cause the information to be incorrect.

13. Do Not Track Signals

We may use automated data collection technologies to track you across websites or collect information about your online activities over time and across third party websites or other online services (behavioral tracking). Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor do not track signals and we do not modify what information we collect or how we use that information based upon whether such signal is broadcast or received.

14. Data Security

Information transmitted over the Internet is not completely secure.  You can help protect your personal data and other information by keeping your password to our Online Services confidential.

We have implemented measures designed to secure your personal data from accidental loss and unauthorized access, use, alteration, and disclosure. We use encryption technology for information sent and received by us. The safety and security of your information also depends on you. Where you have chosen a password for the use of our Online Services, you are responsible for keeping the password confidential. Please do not to share your password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we use measures to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Online Services. Any transmission of personal data is at your own risk.  Bridge Lane Global is not responsible for circumvention of any privacy settings or security measures contained on our Online Services or in your operating system.

15. Your California Privacy Rights

Under some circumstances, California law may provide you with the right to obtain a list of third parties (if any) that we provide your personal data to for their own direct marketing purposes.  California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of some websites that are California residents and who provide personal data in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of personal data to third parties for their own direct marketing purposes. If applicable, this information would include the categories of personal data and the names and addresses of those businesses with which we shared your personal data with for the immediately prior calendar year. You may request this information once per calendar year in accordance with the California law. To make such a request, please send an email to

16. Changes to Our Privacy Policy

We will post any changes to our Privacy Policy on our website. If we make material changes to our Privacy Policy, we may notify you of such changes through your contact information and invite you to review (and accept, if necessary) the changes.  We may change this Privacy Policy at any time.  It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on our website’s home page. If we make material changes to how we treat our users’ personal data, we will notify you by email to the email address specified in your Account and/or through a notice on our website’s home page. The date this Privacy Policy was last revised is identified at the bottom of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and reviewing this Privacy Policy to check for any changes.

18. Data Retention

We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and the Terms and Conditions governing use of our Online Services unless a longer retention period is required or permitted by law, or we have obtained your consent.  You can withdraw your consent to receive our emails and current offers at any time.  You will find a corresponding note with a link to unsubscribe at the end of educational or promotional emails sent to you.  Consents are valid until revoked.  After your revocation, we will delete your personal data unless you have expressly consented to further use of your data or there is another legal reason for its storage (for example, performance of a contract or legitimate interest outside the sending of our emails).

You can request the immediate deletion of your personal data stored by us.  We are obliged to delete personal data including if (1) it is no longer necessary for the purposes for which it is being processed, (2) there is no legal basis for the processing, (3) you have objected to the processing and if there are no overriding legitimate reasons for the processing, (4) the personal data was being processed unlawfully or (5) the deletion is necessary to fulfill a legal obligation.

19. Contact Information

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, you may contact us through the “Contact” page on our website.